{"product_id":"prime-2025","title":"PRIME 2025","description":"\u003cp\u003e\u003cstrong\u003ePrime: Freeride\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eThe Prime is so much more than an entry level board. A sweet performer in all wind and water conditions, it tracks upwind smoothly and slices splash-free through the chop. We’ve completely re-engineered the Prime for 2025, while maintaining its instantly familiar, intuitive \u003c\/span\u003e\u003cspan\u003e\u003c\/span\u003e\u003cspan class=\"more-text proximanova font-normal\"\u003eand comfortable feel. The Prime is constructed in our Composite layup. The rounded outline enables controlled edging in a range of conditions, while the progressive single concave with shallow rocker enables fast early planing and edge hold. It also has a new structurally reinforced deck with integrated grab rail, providing easy grip for board offs. Jump and boost in full control, with forgiving landings thanks to the softer flex. The Prime helps you progress faster in your freeride game.\u003c\/span\u003e\u003c\/p\u003e\n\u003cdiv\u003e\n\u003ch4 class=\"pb-4 proximanova font-bold\"\u003eFeatures\u003c\/h4\u003e\n\u003cul class=\"ml-4 md:ml-1\"\u003e\n\u003cli class=\"mb-1 list-outside list-disc md:ml-2.5 md:list-outside proximanova font-normal\"\u003eBalanced rocker\u003c\/li\u003e\n\u003cli class=\"mb-1 list-outside list-disc md:ml-2.5 md:list-outside proximanova font-normal\"\u003eoutline and flex for smooth upwind tracking\u003c\/li\u003e\n\u003cli class=\"mb-1 list-outside list-disc md:ml-2.5 md:list-outside proximanova font-normal\"\u003eNew progressive single concave with shallow rocker for fast early planing\u003c\/li\u003e\n\u003cli class=\"mb-1 list-outside list-disc md:ml-2.5 md:list-outside proximanova font-normal\"\u003eRounded outline for controlled edging\u003c\/li\u003e\n\u003cli class=\"mb-1 list-outside list-disc md:ml-2.5 md:list-outside proximanova font-normal\"\u003eWell-tuned tip flex for slicing splash-free through chop\u003c\/li\u003e\n\u003cli class=\"mb-1 list-outside list-disc md:ml-2.5 md:list-outside proximanova font-normal\"\u003eJump and boost confidently with forgiving flex for softer landings\u003c\/li\u003e\n\u003cli class=\"mb-1 list-outside list-disc md:ml-2.5 md:list-outside proximanova font-normal\"\u003eNew structurally reinforced deck with integrated grab rail\u003c\/li\u003e\n\u003cli class=\"mb-1 list-outside list-disc md:ml-2.5 md:list-outside proximanova font-normal\"\u003eErgonomic handle\u003c\/li\u003e\n\u003cli class=\"mb-1 list-outside list-disc md:ml-2.5 md:list-outside proximanova font-normal\"\u003eFins included\u003c\/li\u003e\n\u003cli class=\"mb-1 list-outside list-disc md:ml-2.5 md:list-outside proximanova font-normal\"\u003eRecommended with Flex or Flex Pro bindings\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003ch4 class=\"pb-4 proximanova font-bold\"\u003eMaterials\u003c\/h4\u003e\n\u003cul class=\"ml-4 md:ml-1\"\u003e\n\u003cli class=\"mb-1 list-outside list-disc md:ml-2.5 md:list-outside proximanova font-normal\"\u003eComposite construction\u003c\/li\u003e\n\u003cli class=\"mb-1 list-outside list-disc md:ml-2.5 md:list-outside proximanova font-normal\"\u003eLightweight impact resistant eco core\u003c\/li\u003e\n\u003cli class=\"mb-1 list-outside list-disc md:ml-2.5 md:list-outside proximanova font-normal\"\u003eStandardised M6 Stainless hardware\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eItem Includes\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eBoard, TT Accessory Kit with 40mm Fins (144 and under) or 50mm (148+)\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cp\u003e\u003cspan class=\"more-text proximanova font-normal\"\u003e \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e","brand":"NORTH","offers":[{"title":"141 x 42cm","offer_id":55783952548223,"sku":"N25B-TT-PRM","price":339.0,"currency_code":"GBP","in_stock":true},{"title":"144 x 43cm","offer_id":55783952580991,"sku":"N25B-TT-PRM","price":339.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0304\/6136\/2315\/files\/IMG-6396.webp?v=1753951753","url":"https:\/\/liquid8surf.com\/products\/prime-2025","provider":"Liquid8Surf","version":"1.0","type":"link"}